Leadership is more than just a job title. I’m a big believer that not all leaders have an executive title or the title of CEO. Granted, many of the people that hold these titles are excellent leaders but they may not always be the best.
I used to work with a guy that thought his title automatically made him a leader. He did almost nothing to contribute to any projects or clients’ ongoing success. Instead, he was the first to take credit for everybody else’s work and would alienate his team members by not including them in client meetings or updating them on strategy or other information the team needed to know. His team members were constantly in the dark and left wondering what needed to be done.
When things went poorly, he was quick to point the finger and blame his team for the failure. He regularly would lose clients and the feedback we got from these clients was a lack of leadership, specifically a lack results and a failure to deliver on agreed upon action items.
It didn’t take long for his teams to catch on and resent him. His teams often just gave up entirely and didn’t want to and didn’t know how to contribute or make a difference. This individual would constantly be frustrated and berate his team for lack of effort and ability to generate results. It never occurred to him that his lack of leadership had anything to do with the team’s success.
Early on in my relationship with this individual we worked on an account together. The client was one that I enjoyed working with and that had a really cool product we worked with. After several months of working with this client, one of the agency partners met with the client and at the end of the meeting told him that if he needed anything to just reach out to my colleague. The client looked at the boss and asked, “Why would I reach out to him?”
The partner explained that my colleague was his account lead and would handle anything he needed. To this the client responded, “He’s still on the account? I haven’t worked with him or talked to him in months. I thought he was off the account. I’ve been working exclusively with Jeremy and we’re getting great results.”
The partner was stunned. She couldn’t believe what she had just heard. She came back to the office and proceeded to rip my colleague up one side and down the other. He changed his ways for a week or two and then went back to his old ways.
In this instance, my colleague was lucky he had me and others that were motivated and had the ability to take over and do what needed to be done to make sure the client was happy.
This individual believed in delegation. Some, like him, say that delegation is a sign of effective leadership. I agree, but only to a point. A good leader does need to know when and how to delegate. However, there is a difference between delegating and pushing all responsibility onto others and washing your hands of any accountability. In my experience there are four ways to not only think you’re a good leader but to BE a good leader.
- Be there: There is a lot to be said for being there. Perception can become reality and if you’re not there, the perception can be that you’re not doing anything. I’ve worked with people that have mastered the art of not being present until the project is about to be completed. Years ago my wife was living in California and had family in town. As my wife’s mom was finishing preparations for dinner for everybody, her aunt walked in and asked if she could help. My wife’s mom responded that no, she was just finishing up. Her aunt then proceeded to say, “Ok. I’ll go wake Joe then.” Joe is her husband and was sleeping in the other room while my wife and her mom prepared dinner. This happened more than 30 years ago but is still a running joke with my wife and her family.
In a work or business environment, there are these type of leaders that wait until the last possible minute to step in and offer help. Often the only thing left for them to do is to, “Go wake Joe.”
I recently worked on an event where the executive in charge of the event did this. He delegated responsibilities to the point that he didn’t have anything to do. The event was s significant event for the business and one that required a lot of hands on treatment. This executive relied on his team, which is good in moderation. The amount of delegation and his lack of involvement left many feeling like he wasn’t doing anything. The team was great about making sure the planning and preparations went well and were handled appropriately. In this respect, the executive was lucky that he had a team committed to making sure the event was successful.
The day of the event it took on a different, more negative twist. As the team was onsite preparing and running around taking care of things onsite, somebody noticed a car parked in the parking lot that looked like the executives. Somebody asked if it was him and it was determined that it wasn’t. About an hour later, the CEO showed up and upon seeing this, the executive got out of his car and walked up and acted as if he had been there the entire time. The event was a huge success and this executive got a lot of credit and praise for an outstanding event.
The point is, you have to be present to be viewed as a good leader. It’s like the contests where you must be present to win. To truly win and be a good leader, you must be present.
- Lead by example: Nobody likes the leader or boss that wants you and the team to do things a certain way, but then changes the rules when it applies to them. I worked with a woman that thought she knew it all. She would bark out orders and take on responsibilities herself which looked good. However, when it came time to deliver, she would demand that everybody do their part but would never perform the tasks she assigned to herself and then last minute pawn it off on others. The team would step up and she would end up looking good.
The agency owner at the time thought she was wonderful but we all knew better. It didn’t take us long to realize that she didn’t know what she was doing. She relied on the team to make her look good. After a few months, she lost the trust and respect of the team as well as most everybody else in the agency as they all had a chance to work with her and experience first-hand the mania of working with her.
Some of us tried to speak to the agency owner but she wasn’t listening. After several months, this woman went to the agency owner with a confession. She lied on her resume and had never done the things she claimed and didn’t have the experience or expertise to lead a PR program as she claimed. To us, it was no surprise, but to the agency owner, it came as a huge shock.
- Effective communication: All good leaders have the ability to communicate their vision and expectations effectively. You can create the greatest strategy ever, but if you don’t communicate it to anyone, it will never be executed or realized. However, if you can share that vision with the members of your team and let them know what the expectations are and when you expect things to be accomplished the process will be far more achievable than just hoping the team will gain this understanding through osmosis.
- Playing to your strengths: Good leaders are often not the best at every aspect of a business, but they understand their strengths and find others to compensate for their weaknesses. I worked at the Salt Lake Organizing Committee of the Olympic Winter Games of 2002 and had the opportunity to work with Mitt Romney on a daily basis for three years. As brilliant as Mitt is, the one thing that stood out to me was his understanding of his strengths and weaknesses. In areas where he wasn’t an expert, he found and hired the people that were the best in their respective areas. He talked about this all the time too. He didn’t hesitate to point out these individuals’ strengths. As it became clear that the Olympics were going to be successful and that Mitt saved the day, he was clear about his philosophy of hiring the best talent and allowing them to do their job. Mitt created the vision and communicated his expectations and then allowed his team to execute.
Everybody wants to be a good leader. Some are quick to claim effective leadership, but it doesn’t take long to find and realize who the talented and effective leaders really are. They stand out and are admired for their abilities. They all have some common characteristics, including mastering the four traits listed above.